FIRO: More Than Just a Chennai Restaurant, It's a Water Management Strategy
The name "FIRO" is popping up in unexpected places. While Chennai foodies are buzzing about the new restaurant replacing Velveteen Rabbit, water resource managers in California are equally excited about Forecast Informed Reservoir Operations—also known as FIRO. Different contexts, but both hint at a similar theme: adapting to change with a blend of innovation and calculated risk.
FIRO on Two Coasts: A Tale of Adaptation
California's FIRO is about optimizing water storage based on weather forecasts. The old system used fixed, calendar-based rules. This meant releasing water from reservoirs at certain times of the year regardless of actual flood risk. Now, FIRO allows for more flexible management, using hydrometeorological forecasts to decide when to release water (reducing flood risk) and when to hold it back (increasing water availability). The goal is to avoid "FOMO" – the fear of missing out on potential water storage.
The article states that with FIRO, water managers were looking at extremely valuable water being released from reservoirs for flood prevention, even though there were no rainfall forecasts or snow to melt. And they wanted to do something. It’s a classic case of optimizing existing infrastructure instead of building new, expensive dams.
This approach isn't just theoretical. The Oroville Dam crisis in 2017, where nearly 200,000 residents were evacuated due to spillway damage, highlighted the need for better flood management. FIRO is a direct response to those kinds of vulnerabilities.
Meanwhile, in Chennai, the restaurant FIRO replaces a beloved nightlife spot. Velveteen Rabbit shut down after a decade. Owner Ashish Thadani opted for a complete revamp to capture attention in a competitive market. The new restaurant features "Indian reimagined" cuisine and cocktails that tweak classics with Indian ingredients. It's a bold move, a calculated risk to stay relevant.
How do the two FIRO's relate? Both are about adaptation and risk management. One is adapting to climate change, the other to changing consumer tastes. One deals with water, the other with whisky. But at their core, both FIROs are about using foresight and flexibility to thrive in an uncertain environment.
The Data Behind the Decisions
California's FIRO relies heavily on improved weather forecasting. The article mentions that forecast accuracy is high, especially on the US West Coast. The article says that we have very high accuracy for a 3-day forecast. While forecasts are not perfect, the use of ensembles and probabilistic forecasts helps account for uncertainty. If uncertainty means releasing more water than might be optimal for flood protection, water managers are directing releases to aquifer recharge projects.
The snowpack measured 96% of average at its peak on April 1. However, there is nuance, since the north got 120% and the south only 84%. This regional variability underscores the need for tailored approaches to water management. A one-size-fits-all approach simply won't work.

【Personal Aside】 I’ve seen similar regional disparities in other climate-related data sets. It’s a reminder that high-level averages can mask significant local challenges.
The restaurant FIRO’s data is more anecdotal, but no less important. The closure of Velveteen Rabbit after a decade (a relatively long run in the restaurant business) suggests a need for constant reinvention. The investment in a new chef, Abhishek Mody (poached from Bangkok, no less), and a creative cocktail program indicates a commitment to innovation. The fact that ITC’s current chefs turned up to wish their mentor good luck suggests a strong network and a focus on quality.
What's missing from the Chennai FIRO data is hard numbers. How much did the revamp cost? What are the projected revenues? What's the customer acquisition strategy? Without those numbers, it's hard to assess the true risk-reward ratio.
The Human Element
Both FIROs also highlight the importance of the human element. In California, FIRO requires collaboration between scientists, water managers, and local communities. It demands a shift away from traditional, calendar-based operations toward more dynamic, forecast-based decision-making. That shift can be difficult.
The article states that communities often hold valuable knowledge about watershed behavior and have important stakes in reservoir management outcomes that must be addressed for successful implementation. It's not just about the science; it's about building trust and consensus. FIRO to Avoid Water FOMO: How to Save Every Drop with Smart Reservoir Operations in California
In Chennai, the restaurant FIRO is driven by the vision of Ashish Thadani and the culinary expertise of Chef Ajit Bangera. The team's emphasis on "simple, creative, and with an element of surprise" suggests a focus on customer experience. The fact that Chef Mody was lured back from Bangkok highlights the importance of talent acquisition and retention.
How are these decisions being made? Who is at the table? These are critical questions for both FIROs. Firo launches in Chennai with a restaurant and cocktail bar
A Calculated Gamble
Both FIROs represent a bet on the future. California's FIRO is betting on the continued improvement of weather forecasting and the ability of water managers to adapt to climate change. Chennai's FIRO is betting on the enduring appeal of innovative cuisine and a vibrant nightlife scene. Both are calculated gambles, and the stakes are high.